What does it take to turn a passion for sports into a career in sports media?
In this episode of When the Cleats Come Off, Ashley sits down with Anna Laible, a sophomore at University of North Carolina at Chapel Hill who is already making a name for herself in the world of sports broadcasting. From covering youth sports as a writer for Sports Illustrated Kids to hosting national events and reporting at the 2024 Summer Olympics, Anna’s journey shows what persistence, curiosity, and courage can accomplish.
Her story is a powerful example of how athletes can translate their love of the game into meaningful careers beyond the field.
Pursuing a Dream in Sports Media
Sports broadcasting remains a field where female voices are still underrepresented — but Anna is determined to help change that.
She shares how her background as a softball player helped shape her perspective as a storyteller, giving her a deeper understanding of the athletes and moments she covers. Rather than waiting for opportunities, Anna has consistently created them herself — building experience, relationships, and confidence along the way.
This episode highlights the value of starting early, staying curious, and being willing to step outside your comfort zone in pursuit of a goal.
From Youth Reporter to Olympic Coverage
Anna’s journey in sports journalism started young, when she began writing for Sports Illustrated Kids and learning the fundamentals of storytelling and interviewing. From there, her career quickly expanded, including hosting roles such as The National Dog Show – Junior and eventually traveling to cover the Olympic Games in Paris.
Ashley and Anna discuss how preparation, professionalism, and genuine passion for the sport have helped open doors that once felt far out of reach.
What You’ll Learn in This Episode
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How Anna got her start in sports journalism
From writing for Sports Illustrated Kids to building a growing media presence. -
Why athletes can become great storytellers
How playing sports shapes perspective and empathy in reporting. -
What it was like covering the Olympic Games in Paris
Lessons from one of the biggest stages in sports. -
Why persistence matters in competitive industries
Creating opportunities instead of waiting for them. -
How young women can pursue careers in sports media
Advice for aspiring broadcasters and journalists.
About Anna Laible
Anna Laible is a rising sports journalist and broadcaster who is quickly building a reputation for thoughtful storytelling and energetic coverage. A student at the University of North Carolina at Chapel Hill, she has already gained national attention for her work covering major sporting events and amplifying athlete stories.
Anna is also the host of the Speak Up Sports podcast, where she continues to highlight voices and perspectives across the sports world.
Connect with Erin:
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Instagram: @anna_laible
