Recruiting in today’s game goes far beyond what happens on the field. Athletes who want to stand out must learn how to present themselves confidently — both in person and online.
In this episode of When the Cleats Come Off, Ashley welcomes back recruiting expert Tisha Mahon to discuss how athletes can build their personal brand and approach college camps with confidence.
Tisha shares practical insights into how athletes can use social media strategically, prepare for recruiting opportunities, and make a lasting impression on college coaches.
Why Building Your Brand Matters in Recruiting
Today’s recruiting landscape allows athletes to showcase more than just their on-field performance.
Tisha explains how athletes can use social media to tell their story, highlight their work ethic, and demonstrate their personality. When athletes consistently share authentic content, they give coaches a clearer picture of who they are both as players and as teammates.
Building a strong personal brand can help athletes stand out in a crowded recruiting environment.
Preparing for College Camps With Confidence
College camps are one of the most important opportunities for athletes to get in front of coaches.
Tisha shares how athletes can prepare mentally and physically before attending a camp so they arrive ready to perform. Confidence, preparation, and the ability to compete freely often leave the strongest impressions on coaches.
Learning how to approach these environments with the right mindset can make a major difference.
Making Coaches Take Notice
Standing out at a camp isn’t just about performance — it’s also about attitude, effort, and communication.
Tisha discusses the small details that coaches often notice, including body language, hustle, coachability, and how athletes carry themselves throughout the day. These elements can set athletes apart just as much as their athletic ability.
What You’ll Learn in This Episode
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Why personal branding matters for athletes in recruiting
Using social media to share your story. -
How athletes can prepare for college camps
Building confidence before stepping on the field. -
What college coaches notice most at camps
Effort, attitude, and coachability. -
How to make a strong first impression during recruiting events
Standing out through preparation and presence. -
How athletes can approach recruiting opportunities with confidence
Trusting the work they’ve put in.
About
Tisha Mahon
Tisha Mahon is a softball recruiting expert and coach who helps athletes and families navigate the college recruiting process with clarity and confidence. A graduate of University of North Carolina at Chapel Hill, Tisha brings both her playing background and more than a decade of coaching experience to the athletes she works with.
Throughout her coaching career, she has specialized in hitting, slapping, and outfield development, while also mentoring athletes through the recruiting journey. Her coaching philosophy centers on listening, collaboration, and helping athletes grow into their best selves both on and off the field.
Today, Tisha works closely with players across the country, helping them build confidence, develop their personal brand, and position themselves for opportunities at the collegiate level.
Connect with Tisha:Â
Instagram: @empoweredisshe
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